GPR Advisors Limited — Regulated by the DFSA

Industry

Wealth Management
Financial

Year

2025

Services

  • Brand Identity
  • Brand Strategy
  • Corporate Assets

Info

GPR Advisors Limited is a Swiss wealth management firm established in Dubai's international financial district. The brief was to build an identity that feels as solid as the relationships they protect. Rooted in Swiss heritage, defined by expertise and trust.

GPR Advisors — Geneva cityscape with brand stamp

Highlights

Swiss flag transforming into the GPR diamond icon

A symbol rooted in Swiss heritage

The Swiss flag is one of only two square national flags in the world. That singularity became the foundation of the icon. A square form that roots the identity in GPR's origins. Stable, rigorous, immediately institutional.

GPR typography construction

A typeface that carries tradition and precision

The serif typeface references craftsmanship, heritage and continuity: the foundations of any serious financial institution. What makes this one distinct is its subtle geometric construction, which echoes the lines and angles of the icon naturally. Typography and symbol speak the same language.

GPR palette — Deep Alpine Green

Colors that signal without displaying

Deep Alpine Green, Golden Beige, Ivory. The palette draws from Swiss landscapes and the visual codes of institutional financial houses. No primary colors. No contrast for contrast's sake. Only tones that communicate stability, heritage and quiet authority.

The Geneva Key — historical sketch and GPR icon construction

The Geneva Key: a mark of protection

At the center of the symbol sits the bow of the Geneva Key. The historic emblem of the city where private banking was born. Historically associated with access, responsibility and protection. It reflects GPR's role precisely: a trusted advisor, responsible for structuring and safeguarding wealth across generations.

GPR brand visual
GPR brand book GPR brand book — opened
GPR brand visual — signage and business card
GPR brand visual GPR brand visual

Overview

Client

GPR Advisors Limited,
Dubai,
United Arab Emirates

Creative Director

Jeanne Maingueux

Contributors

Jeanne Maingueux,
Brand Designer

Deliverables

Logo, Logotype, Tagline, Brand Marks, Typography, Color Palette, Signage, Merchandise, Letterhead, Brand Guidelines, Pattern, Business Cards.